Learn to Play With Words... Profitably.
Techniques That Tilt Readers Into Buying
Words can convey messages and persuade without much sass or sparkle.
But words can also prance across the page and ignite the imagination of a potential buyer.
Learn to put a smile (and never a snort) on the face of your reader as you describe a product, service, event or experience, slowing them down to pause and consider what you're selling, instead of scampering off.
Hone your instincts on what works and why with my discussion of 20 creative wordsmithing tactics and commentary on more than 200 ripped-from-the-Internet examples. Whether you've always loved to play with words or you've feared tossing any creative pebble into your prose, "Jazzed With Pizzazz" is for you.
I'm Marcia Yudkin, a word fanatic from childhood who grew up to notice and collect samples of creative language used in the world of commerce. It's my pleasure to share what I've observed and learned about this with aspiring as well as accomplished marketers.
There's no other copywriting resource like this. (I've looked.) You learn loads when you see how smart, inventive business writers have pitched everything from food to anti-surveillance services - and how clumsy wordwrights have botched the process.
Among the valuable pointers discussed in this one-of-a-kind resource:
What kinds of words provoke the right kinds of surprise, and why
The crucial twist that distinguishes effective exaggeration from hype
When clichés can communicate rather than bore the reader
Why punny can be sunny and rhyme can chime - or not
The trick for using delay that comedians and humor lovers know
How to harness emotions other than fear or contempt
When a bissel of étrangerie helps rather than hurts
What distinguishes clever from cloddish comparisons
Three terrific types of sensory evocation
Two techniques you've seen at work in many of these bullet points
And much more
Each principle comes with one, two, three or more examples so you can see it used in reference to actual products or services. For instance:
"You don’t need to lose your voice and your values on the way to the bank."
"Gear should be tougher on the cold—and easier on the planet."
“If Marketing were a Hamburger, Copywriting would be the Bread.”
Did you notice that one or two of those snippets were elegant and one or two of them confusing and clunky? And do you know why? And do you know how to create worthwhile exemplars of your own? You'll feel confident about all that after reading "Jazzed With Pizzazz." Order it now.
- Size512 KB
- Length42 pages